Oats

Often regarded as a Cinderella cereal, UK market demand for oats has been rising steadily in recent years. Estimates suggest 3.7% growth will be seen annually between 2024 and 2032 strengthening as consumer demand for convenient health-promoting, nutritious functional foods continues to rise. Some lucrative contract opportunities are emerging and as a break crop, cereal growers are finding oats can offer valuable agronomic and economic incentives.